Chairsyde
Turning clinical complexity into intuitive clarity.
In 2024, Chairsyde came to us with a vision to transform how dental care is delivered and experienced. Their platform was already supporting clinicians and patients with AI-powered note taking and clear, educational animations. But they were ready to go further - bringing a suite of new features to market and pushing their technology into the mainstream.
Our work centred on simplifying the complex. Chairsyde’s product involved hundreds of flows across two distinct audiences, and our task was to shape them into seamless, intuitive journeys for both clinicians and patients. At the same time, we introduced a refined brand identity that elevated Chairsyde into a premium yet clinical space, positioning them as leaders in a rapidly evolving field.
the brand
Elevating Chairsyde with a refined identity built on trust and clarity.
The first step was a full rebrand. Chairsyde wanted to signal to clinics that they were a premium product worth switching to, even in a traditionally loyal industry.
We began with extensive research into competitors, clinical products and private practices to uncover what conveyed quality and trust. From there, we introduced several key changes:
Colour scheme: shifted from a harsh coral to a muted, organic palette of Sage and Sandstone, with fresh mint accents for a calming, premium feel.
Typography: Neue Haas Grotesk for clarity and legibility during long hours of clinical reading.
Motifs: flowing graphics to suggest a seamless, frictionless experience powered by AI.
Art direction: lifestyle-led imagery centred on people enjoying the product in use.
Finally, we delivered a full asset suite — from social templates and pitch decks to email designs — laying the foundation before moving into the product itself.
The product
Transforming Chairsyde from an educational tool into a complete clinical platform.
The product itself needed a complete overhaul. Until now, Chairsyde had focused mainly on educational animations for patients. Our redesign expanded the platform into a comprehensive toolset for clinicians and patients, including:
AI note taking for clinicians
Audit and editing of notes via documents
Patient bundles with consultation summaries, procedure options, animations, consent forms and more
Patient records and management
Appointment scheduling
We began by mapping the existing platform to identify what was working and what was not. From there, a new sitemap laid out every feature and its user access points. We then designed user flows for each journey, with a core focus on enabling clinicians to take AI-generated notes and deliver a complete patient bundle in one seamless flow. Wireframes followed, ensuring that dashboards were clear, intuitive and easy to navigate across the entire system.
the outcome
A scalable design system powering a premium clinical experience.
Throughout the process, we created a comprehensive design system to cover every page, component and variant, enabling the platform to scale with virtually infinite permutations. The system was published and linked to detailed documentation, with each page mapped into clear tabs and user flows.
The result was a clinical platform spanning over 120 pages across six tabs, complete with states, modals and micro-interactions. Despite the underlying complexity, the experience felt simple, intuitive and calm, thanks to the new design language and refurbished brand identity.
Today, Chairsyde is used in clinics across London and the UK, with clinicians praising how it has transformed their daily workflow.
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