Cellular
A brand identity that looks beneath the surface.
Cellular set out to create more than just an electrolyte soda, they wanted a brand that spoke to lifestyle as much as hydration. The challenge was to capture both energy and intention in a way that felt bold, stylish, and modern.
We developed a brand identity and can design system that blends clarity with purpose. The result is a visual language that not only stands out on the shelf but also positions Cellular as a drink that inspires everyday performance and balance.
Cellular is still a WIP.
the brand
Looking beneath the surface to find vibrance, energy and hydration.
With Cellular, our goal was to strike a balance between fun, energy, and vibrance while staying rooted in purposeful hydration. The concept centred on the idea of seeing things close up, looking beneath the surface at what truly nourishes us.
We brought this to life through a visual world built around macro imagery. Lush details of plants, fruits, and hydrated skin created a direct connection between the name “Cellular” and the idea of nourishment at the most fundamental level.
The identity itself combined a playful, bubbly serif with stripped-back typography, reinforcing the brand’s duality: uplifting and energetic on one side, clean and purposeful on the other. This balance gave Cellular a distinctive voice in the crowded functional beverage space, approachable, vibrant, and rooted in wellness.
The outcome
Cellular moves toward launch with a complete brand ecosystem spanning strategy identity and digital presence.
Cellular is currently in progress and preparing for its November launch. Together we developed a full suite of assets including brand strategy, visual identity, social media graphics, pitch decks, and a website, ensuring the brand is ready to step confidently into the market. The collaboration between Cellular and Shoreditch has been both inspiring and rewarding, laying the groundwork for a vibrant brand with lasting impact.
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